Determining the size of your brochure?

Bijoy

21st August, 2016
written by
Bijoy

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Determining the size of your brochure?

Brochures by graphic designers Dubai are effective marketing tools used to promote your informative campaigns and you can create these in standard sizes and also customize upon your requirements. The amount of information you wish to add determines the size and folds of your brochure. Usually there are five standard sizes and the five basic folds so you are free to choose yours.

The standard sizes ranges within 5.5″ x 8.5″ to 8.5″ x 14″ and are used by companies that wish to deliver information about the services and products. These sizes work well for services, medical companies, real estate, trade fair, Ngo’s and other small to mid-sized organization.  The large brochures come in sizes of 11” x 17 and 11” x 25.375 is mainly suited for more content and pretty number of images. These are used by theme parks or amusement parks or mini maps. A creative designer Dubai can guide you perfectly.

The text layout is a very challenging part while brochure designing Dubai because you have to avoid crowding the images and the copy. The space needs to be maximized and design elements positioned rightly for visual appeal. Chose fonts that are easy to read and have limited choices for fonts to avoid a cluttered look. You can highlight by using italics, bold and bigger font but again that would take up some space. Choose fonts that match with the size of the brochure design Dubai.

You need to consider the promotional structure which will help you to determine how much information you should include. The amount of information actually depends to a great extent on your target customers. Again if your company enjoys high awareness then you do not have to go very deep into the details. The cost plays a bigger role because more the information, bigger the size and obviously greater the cost. So determine your budget precisely and seek assistant from best brochure designer Dubai. You also need to keep in mind the expenses during marketing, sales and communication process with your consumers.

Do not enhance the size unnecessarily by including information that is about to change in a few months. These days it’s expensive to develop a brochure so you need to determine the right size and enhance the shelf-life of the promotional document. Finally, your objective determines the size of your brochure so be clear beforehand.