Designing a logo can be simple but there is lot more than just crafting the company name at the top left corner. This is the reason why a logo designer Dubai is always in demand. A logo is something that creates a unique brand identity so it must be specially designed with creativity. So, if you are just about to go aboard upon this brand identity voyage, here are a few tips that will help you to gather ideas and implement rightly.
Being clever and unique – Your logo by graphic designing company Dubai should stand out from the rest and only then it would help to create an identity. There are brands that struggle to create a distinctiveness of their own. Start cultivating ideas that will help you to create something different from the rest.
Understanding the brand – It is important to understand a brand and then create the right image. You are designing a logo to reach a specific group of target audience. Do some preliminary work by writing down your thoughts about the brand. You can also develop a mood board along with imagery that reflects the brand’s ideology. You must research other visual brands to get ideas but not copy. Design work should always be original. You also have to judge whether the brand is driven by utility or simply evokes emotion, is it traditional or contemporary? Also consider the aspiration of the brand and how much the customers care. This is all about evaluating the brand personality and a graphic designer Dubai can help.
Color palate is the key – Deciding the color is vital while pondering upon ideas because it’s a part of the brand’s personality. Bright colors are very much attention grabbing while the lighter shades render sophistication. Each and every color has its own implication and conveys a particular message which only a professional logo designing services is aware of.
Keeping the name simple – A logo has two parts, a wordmark as well as a symbol, gather ideas about implementing both. Find out relevant ideas and finally the logo must look good on various backgrounds, avatars, icons, apps and print and must be flexible.